7 Trade Show Promotion Mistakes to Avoid


Whether it’s through giveaways or marketing, promotional mistakes at trade shows can cost you sales, leads and possibly the strength of your brand. Avoid these trade show giveaways and promotion mistakes to make your exhibiting experience a better one for you and your brand.

Tips for Shipping Your Tradeshow Display


There are many steps to planning out your trade show experience. Between picking out display items, graphics, handouts, staffing and training as well as travel, a lot can get lost in the shuffle. One of the important things on your checklist that shouldn’t be overlooked or left to the last minute is shipping.


10 Interesting Trade Shows in October

  1. International Baking Exposition
    When: October 8-11
    Where: Las Vegas Convention Center – Las Vegas, Nevada
    Just in time before the big baking holidays, the most comprehensive baking event in the U.S. allows bakers to discover new trends, innovations and network. This show only happens once every three years so there is a lot for industry attendees to learn about production, baking, ingredients, packaging, refrigeration and running a business.

Questions to Ask Before Your Tradeshow Display Purchase


A trade show display is a significant business purchase. Reserving a booth space at a trade show and factoring in travel and other amenities makes it even more of an investment. Before purchasing a trade show display there are a few questions you should ask and answer to help make the right decision.

7 Ways To Stretch Your Trade Show Budget


Sure, you’d love to head to a trade show with a big, glamorous booth that’s going to ‘wow’ everyone and the best swag to giveaway of any exhibitor there. Unfortunately, not every company’s budget allows spending extravagant money on trade show displays and other items. That doesn’t mean you can’t ‘wow’ people with what you can afford and still make exhibiting at trade shows a wise investment.